About Us

We elevate our clients’ reputations and brands in their community by creating and implementing smart and strategic marketing and communication plans.

Led by Andrea Kennedy, Spread Your Word Marketing Group is a small business marketing agency that services and supports local professional services firms.

Spread Your Word Marketing Group was founded on the belief that thriving businesses are the cornerstone of a thriving community.

We are passionate about raising the bar for local businesses and then supporting their efforts to reach new heights.

Our Recent Works

Client Logos

Our Team

We LOVE marketing so you don't have to!




Andrea Kennedy

Andrea Kennedy

Founder & Chief Strategist

Andrea Kennedy is the Founder and Chief Strategist of Spread Your Word Marketing Group.

When not working with her clients, Andrea, a self-professed marketing junkie and community builder, can be found around the Durham Region teaching and leading at places like the Spark Centre, UOIT, and the Whitby Chamber of Commerce.
Amy Breedon

Amy Breedon

Project Lead

Also known as a Jill of All Trades, Amy’s job includes a little bit of everything and she likes it that way – it keeps things interesting.

Most importantly, her goal is to keep projects organized and to ensure clients are happy, confident and know exactly what is going on with their marketing efforts and goals.
Kristie

Kristie Arbour

Lead Designer

Kristie is the maker of all things beautiful at Spread Your Word Marketing Group.

With an eye for details and a background in Marketing Design, her job is making your brand look great by creating print and web marketing materials that will get you noticed.

Marketing Matters



 

The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become.

The people in your community are prospects who, given time, can become customers. The way to communicate with your community is to keep content coming regularly without driving them away.

Communication Isn’t a One-Way Street

Communication takes at least two people; the person delivering the message and the person receiving the message. When it comes to online relationship building, both parties can trade in their roles, but it always takes two-way interactions – not just broadcast delivery. The way to ensure that you remember that is to always respond to comments, and seek ways to interact with your audience.

Have Real Conversations with Your Community

Letting go of your agenda (to make sales) and entering into free conversations with your readers on your blog or social media is important. Strategically you’ll want to try to keep these conversations public so that others can benefit. Remember, this conversation is not only useful to the person you’re talking to, but also to the people reading. It’s also good for SEO to have more user generated content.

Personalize Communication to Help Them Feel Special

Personalization via email marketing is simple because you can set up automation to help with that. And you should, because it works. Personalization in communication on social media is a little harder because you’re going to have to ensure that you get their name, and respond to them in a personal way. Using their name and when possible tagging them so they will see your response will help.

Show Your Fans Behind-the-Scenes Information

Outside of calling out people by name, another way you can endear your community to you is to give them some personal insight into your business behind the scenes. If you’ve failed at something, or didn’t do something as well as you wanted, say so. If you have already written a blog post about something they are asking about, answer them, but link to that old post too. When they see the effort you’re taking for them, it will build a lot of trust.

Ask for Audience Participation

You can ask your audience to upload images, memes and even videos around the topic in question.

Plan a Competition in Your Community

Depending on what you’re promoting, you can plan different types of competitions. For example, if you’re building a Facebook Group, you can offer random prizes to members who bring in more appropriate members to the group by using a tagging system so that you know when your group is shared. In addition, you can give out random gifts for shares.

Host a Q&A session on Facebook, Google Hangout, or Some Other Method

Q&A’s are very popular and ways to build camaraderie with your community. They are fun too. You can use many free software programs to do it such as Google Hangout on Air, or you can use paid webinar software like GoToWebinar.com and even charge a small fee to cover costs and control how many people show up. This is a great way to prime your community and weed out customers from prospects – not to mention add them to a mailing list.

Automate Carefully by Planning Both Scheduled Content and Live Content

Pushing blog posts to your social networks is great, but that will only go so far if you’re not doing it in a personalized way. Automation is useful but if it looks automated (because you don’t include an interesting blurb or quote from the content you’re sharing, or answer and respond to comments on the social media), your chances to build community will be scarce.

Remember that building community means having more prospects and more customers. But, you’ll need a wide range of content types in order to do it. Every time you post something on social media, it’s content. Every time you post an article on your blog, it’s content. Content is everywhere, and it should be.

Read More >

Contact Us

3100 GARDEN STREET PO BOX 80013
RPO ROSSLAND GARDEN
WHITBY, ON L1R 0H1
Do you know what your marketing reality is?
You can find out here! Take our marketing assessment now >

Name

Email

Phone

Your Message