How to Create Impact with Short Blog Posts

You may have heard that longer blog posts are better than shorter blog posts. But, nothing could be further from the truth – provided you know how to make an impact with a short blog post. After all, it’s the content that matters most, not the length. Short blog posts, from 300 to 500 words, […]

Creating Content for Your Blog

When you create a blog about any topic or niche, the first thing you’ll need is an abundance of content. You’ll need copy for each page of your blog such as the about page and other pages of the blog. You also need blog posts to keep content and newly updated information flowing through the […]

For a Successful Business Have a Clear Plan

  When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you start a business. […]

Marketing your Business Offline

Many people who own small businesses, especially home businesses, don’t realize that you can still market your business offline and not just online. There are many ways to market your business offline that are very effective.     Try Unconventional Marketing Techniques – There are lots of neat ways you can get attention from sidewalk […]

The Importance of Being Mobile-Friendly

Your business can be a brick and mortar store and still find benefits in being online and mobile-friendly. Any advantage you can build in your industry can help you grow your company. Choosing to create a mobile-friendly website will not only help your company in the Google search engine, but will also draw attention to […]

Step-by-Step Guide to Creating a Solid Content Marketing Plan

Your content marketing plan should ensure that every piece of content you put out accomplishes a goal. You want to improve customer experiences by educating and informing them. You also want to use content to establish trust and build credibility. Well-planned content can do all of that and more if you create a solid content […]

Developing a Content Marketing Mindset

Posted by on Mar 7, 2017 in Uncategorized | No Comments

Today, marketing really is all about online content. It doesn’t matter what type of business you have, marketing online is going to be more lucrative than marketing offline. Most people don’t run to the phone book anymore when looking for a business. Instead, they look for a business online. And then in addition to that, […]

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community are prospects who, given time, can become customers. The […]

How to Identify your Ideal Customer

Posted by on Feb 7, 2017 in Communication, Community | No Comments

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract […]

Why You Need a Marketing Plan for Your Business

Posted by on Jan 24, 2017 in Uncategorized | No Comments

A marketing plan is actually part of a business plan. It informs you how you’ll get the word out about your business to your audience. You don’t have to write a huge book about the marketing plan, but you do need to write out something to help you with marketing. Don’t move forward without a […]

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