Marketing your Business Offline

Many people who own small businesses, especially home businesses, don’t realize that you can still market your business offline and not just online. There are many ways to market your business offline that are very effective.     Try Unconventional Marketing Techniques – There are lots of neat ways you can get attention from sidewalk […]

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community are prospects who, given time, can become customers. The […]

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable items they were ready to apply to their business. The audience learned about the […]

Do Employees and Social Media Mix?

Many employers are grappling with the question – should I ask employees to use personal platforms for promoting the business. At Spread Your Word Marketing Group, we believe that if you have employees who have bought in to the culture of the organization, and who are career professionals who love what they do, chances are […]

Get ahead of the Competition in 2015

Get ahead of the Competition in 2015

Edge Out Your Competition in the Highly Competitive Markets of 2015 Online and off, competition is fierce. Consumers are holding onto their money more carefully. In order to thrive in this highly competitive market it is critically important that you find and hone your edge. How can you do it? Here are some strategies for you […]

Do you shine online?

Day in and day out, technology continues to change the way we live our lives. Laptops, tablets and smart phones have effectively made communicating online the norm, and this has changed the way we plan our days, organize our lives, and do business. For many, their phone is the last thing they put down at […]

Marketing Workout – Get your Leader on!

Do you need to build some marketing strength? If you want to truly marketing with meaning in your business, there are a few critical qualities you need to develop. These aren’t things that are taught in business school, but rather are qualities that I believe you must hone and improve by applying them in the ‘real’ […]

Tell me what they want, what they really, really want!

Mining customer data for results. How do I get new customers? I cannot begin to tell you how many conversations I have had at networking events that begin with that one question. Don’t get me wrong, I completely understand where local and small business owners are coming from when they ask me this. If you […]

Cutting through the noise.

Posted by on Nov 1, 2012 in Branding, Marketing messaging | No Comments

How to stand out in a competitive market. Online and off, competition is fierce. Consumers have never had more choice, and they are holding onto their money more carefully than ever. In order to thrive in this highly competitive market it’s important to pay attention to your competition and make sure that your edge is […]

Branding revisited

“When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks.” Rachel Sprung, Hubspot I know we have talked branding before, but I just came across an article by the fine folks at Hubspot that addresses branding, and offers up some fantastic examples of brands done right, and […]

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