Creating Content for Your Blog

When you create a blog about any topic or niche, the first thing you’ll need is an abundance of content. You’ll need copy for each page of your blog such as the about page and other pages of the blog. You also need blog posts to keep content and newly updated information flowing through the […]

For a Successful Business Have a Clear Plan

  When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you start a business. […]

Step-by-Step Guide to Creating a Solid Content Marketing Plan

Your content marketing plan should ensure that every piece of content you put out accomplishes a goal. You want to improve customer experiences by educating and informing them. You also want to use content to establish trust and build credibility. Well-planned content can do all of that and more if you create a solid content […]

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community are prospects who, given time, can become customers. The […]

How to Identify your Ideal Customer

Posted by on Feb 7, 2017 in Communication, Community | No Comments

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract […]

What makes a Compelling Success Story?

Posted by on Jun 17, 2015 in Communication, Reviews, Strategy | No Comments

  When you are looking for a compelling success story, it makes sense to focus in on enthusiastic clients who have had terrific experiences with you. They tend to be open and free with their praise, and willingly share their story with you. However, it can also be very compelling to hone in on the […]

Do Employees and Social Media Mix?

Many employers are grappling with the question – should I ask employees to use personal platforms for promoting the business. At Spread Your Word Marketing Group, we believe that if you have employees who have bought in to the culture of the organization, and who are career professionals who love what they do, chances are […]

Get ahead of the Competition in 2015

Get ahead of the Competition in 2015

Edge Out Your Competition in the Highly Competitive Markets of 2015 Online and off, competition is fierce. Consumers are holding onto their money more carefully. In order to thrive in this highly competitive market it is critically important that you find and hone your edge. How can you do it? Here are some strategies for you […]

Client attraction with great presentations.

Building a Compelling Presentation. When you consider growth opportunities for your business, there is no doubt in my mind that you are thinking about how you can expand your existing customer base. Even if your business is doing well, most business owners don’t want to rest on their laurels. Unless everyone in the world is […]

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