How to Know If You’re Making an Impact

  One of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living yet from your efforts. […]

Marketing your Business Offline

Many people who own small businesses, especially home businesses, don’t realize that you can still market your business offline and not just online. There are many ways to market your business offline that are very effective.     Try Unconventional Marketing Techniques – There are lots of neat ways you can get attention from sidewalk […]

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community are prospects who, given time, can become customers. The […]

How to Identify your Ideal Customer

Posted by on Feb 7, 2017 in Communication, Community | No Comments

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract […]

Leveraging Community Events for Business

Posted by on Jul 28, 2015 in Community | No Comments

The 2015 Toronto Pan Am Games wrapped up this weekend with the Parapan Am Games set to begin on August 7th. With several locations throughout the Durham Region being host to some of the Games, local businesses have the opportunity to leverage the events within their own community. Amy Breedon of Spread Your Word Marketing […]

For Women, Breaking the Rules can be the Key to Success

Posted by on Mar 13, 2015 in Community, Events | No Comments

This past Sunday was International Women’s Day. In the Durham Region, the past two work weeks were filled with celebrations, including the Whitby Chamber of Commerce’s Connect.Women event. On Tuesday, March 10 I had the pleasure of attending a networking breakfast presented by Heart of Networking and the BACD, in honour of International Women’s Day. […]

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable items they were ready to apply to their business. The audience learned about the […]

Do Employees and Social Media Mix?

Many employers are grappling with the question – should I ask employees to use personal platforms for promoting the business. At Spread Your Word Marketing Group, we believe that if you have employees who have bought in to the culture of the organization, and who are career professionals who love what they do, chances are […]

Social Media and the Wedding Industry on Rogers Daytime

Did you get a chance to see Spread Your Word Marketing Group’s Andrea Kennedy on Rogers Daytime this past week? If you missed it, take a look and learn how social media has changed from cutting edge to mainstream and how it has changed the wedding industry. Do you think social media has changed wedding […]

The Whitby Chamber of Commerce’s Annual Regional Chair’s Luncheon

Posted by on Feb 6, 2015 in Community, Events, Reviews | No Comments

Thursday, February 5th, 2015, was the Whitby Chamber of Commerce’s Annual Regional Chair’s Luncheon. Held at Tosca Banquet Hall, the luncheon was a great event, well attended, with many new and familiar faces around the room. It was an exciting, informative, and engaging event for all, marking my first formal address as President of the […]

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