How to Position Yourself as an Expert

One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t worry if you’re not there yet; you can […]

Creating Content for Your Blog

When you create a blog about any topic or niche, the first thing you’ll need is an abundance of content. You’ll need copy for each page of your blog such as the about page and other pages of the blog. You also need blog posts to keep content and newly updated information flowing through the […]

For a Successful Business Have a Clear Plan

  When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you start a business. […]

Step-by-Step Guide to Creating a Solid Content Marketing Plan

Your content marketing plan should ensure that every piece of content you put out accomplishes a goal. You want to improve customer experiences by educating and informing them. You also want to use content to establish trust and build credibility. Well-planned content can do all of that and more if you create a solid content […]

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community are prospects who, given time, can become customers. The […]

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable items they were ready to apply to their business. The audience learned about the […]

Get ahead of the Competition in 2015

Get ahead of the Competition in 2015

Edge Out Your Competition in the Highly Competitive Markets of 2015 Online and off, competition is fierce. Consumers are holding onto their money more carefully. In order to thrive in this highly competitive market it is critically important that you find and hone your edge. How can you do it? Here are some strategies for you […]

Do you shine online?

Day in and day out, technology continues to change the way we live our lives. Laptops, tablets and smart phones have effectively made communicating online the norm, and this has changed the way we plan our days, organize our lives, and do business. For many, their phone is the last thing they put down at […]

Are you stuck in a rut?

Posted by on Mar 26, 2013 in Consistency, CRM, Customer Service, Retention | No Comments

Are you stuck in a ‘new client’ rut? I am approached every day, by individuals and businesses trying to attract a steady stream of new prospects to their product/business/service. They ask me all kinds of questions, like: “Do you think networking is a good idea for me?” “Is print advertising worth doing?” “Do you think […]

Marketing Workout – Get your Leader on!

Do you need to build some marketing strength? If you want to truly marketing with meaning in your business, there are a few critical qualities you need to develop. These aren’t things that are taught in business school, but rather are qualities that I believe you must hone and improve by applying them in the ‘real’ […]

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