How to Position Yourself as an Expert

One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t worry if you’re not there yet; you can […]

Marketing your Business Offline

Many people who own small businesses, especially home businesses, don’t realize that you can still market your business offline and not just online. There are many ways to market your business offline that are very effective.     Try Unconventional Marketing Techniques – There are lots of neat ways you can get attention from sidewalk […]

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable items they were ready to apply to their business. The audience learned about the […]

Do Employees and Social Media Mix?

Many employers are grappling with the question – should I ask employees to use personal platforms for promoting the business. At Spread Your Word Marketing Group, we believe that if you have employees who have bought in to the culture of the organization, and who are career professionals who love what they do, chances are […]

Did you Connect.Women?

I spent a truly phenomenal afternoon on March 19th in the company of some of the best and brightest business minds and hearts in the Region. The Connect.Women event organized and hosted by the Whitby Chamber of Commerce was a first-class professional and personal development event that rivals anything I have attended anywhere else. Beyond […]

Marketing Workout – Get your Leader on!

Do you need to build some marketing strength? If you want to truly marketing with meaning in your business, there are a few critical qualities you need to develop. These aren’t things that are taught in business school, but rather are qualities that I believe you must hone and improve by applying them in the ‘real’ […]

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