For a Successful Business Have a Clear Plan

  When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you start a business. […]

Rogers Daytime – How do you Show up Online?

Often we hear people talk about the online world as a mysterious place that they are utilizing for themselves and their businesses, but perhaps not the best that they should or could be. Showing up online is critical. It is the very first place that someone that is researching you will find you. Research, purchases […]

Get ahead of the Competition in 2015

Get ahead of the Competition in 2015

Edge Out Your Competition in the Highly Competitive Markets of 2015 Online and off, competition is fierce. Consumers are holding onto their money more carefully. In order to thrive in this highly competitive market it is critically important that you find and hone your edge. How can you do it? Here are some strategies for you […]

Do you shine online?

Day in and day out, technology continues to change the way we live our lives. Laptops, tablets and smart phones have effectively made communicating online the norm, and this has changed the way we plan our days, organize our lives, and do business. For many, their phone is the last thing they put down at […]

Marketing Workout – Get your Leader on!

Do you need to build some marketing strength? If you want to truly marketing with meaning in your business, there are a few critical qualities you need to develop. These aren’t things that are taught in business school, but rather are qualities that I believe you must hone and improve by applying them in the ‘real’ […]

Client attraction with great presentations.

Building a Compelling Presentation. When you consider growth opportunities for your business, there is no doubt in my mind that you are thinking about how you can expand your existing customer base. Even if your business is doing well, most business owners don’t want to rest on their laurels. Unless everyone in the world is […]

Tell me what they want, what they really, really want!

Mining customer data for results. How do I get new customers? I cannot begin to tell you how many conversations I have had at networking events that begin with that one question. Don’t get me wrong, I completely understand where local and small business owners are coming from when they ask me this. If you […]

Cutting through the noise.

Posted by on Nov 1, 2012 in Branding, Marketing messaging | No Comments

How to stand out in a competitive market. Online and off, competition is fierce. Consumers have never had more choice, and they are holding onto their money more carefully than ever. In order to thrive in this highly competitive market it’s important to pay attention to your competition and make sure that your edge is […]

Branding revisited

“When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks.” Rachel Sprung, Hubspot I know we have talked branding before, but I just came across an article by the fine folks at Hubspot that addresses branding, and offers up some fantastic examples of brands done right, and […]

Give yourself a break!

Posted by on Jun 25, 2012 in Marketing messaging | No Comments

Summer holidays, Christmas, New Years, March Break… the list of potential holidays goes on and on. But if you are like many (dare I say, most?) owners, the thought of these holidays is more likely to make you break out in a cold sweat than elicit thoughts of fun and frivolity. But it doesn’t have […]

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