What makes a Compelling Success Story?

Posted by on Jun 17, 2015 in Communication, Reviews, Strategy | No Comments

  When you are looking for a compelling success story, it makes sense to focus in on enthusiastic clients who have had terrific experiences with you. They tend to be open and free with their praise, and willingly share their story with you. However, it can also be very compelling to hone in on the […]

How do I get the RIGHT Testimonials?

Posted by on Jun 9, 2015 in Customer Service, Strategy | No Comments

We often get asked “how do I secure testimonials and references from our clients?” Testimonials are a great way to showcase your authority within your industry, as well as showing how great your past clients think you are at delivering your product or service. This can include the experience that you gave your client, the […]

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable items they were ready to apply to their business. The audience learned about the […]

Get ahead of the Competition in 2015

Get ahead of the Competition in 2015

Edge Out Your Competition in the Highly Competitive Markets of 2015 Online and off, competition is fierce. Consumers are holding onto their money more carefully. In order to thrive in this highly competitive market it is critically important that you find and hone your edge. How can you do it? Here are some strategies for you […]

What’s the Plan for 2013?

Posted by on Jan 7, 2013 in Planning, Strategy | No Comments

This time of year is one full of promise… it is a time of resolutions, good intentions and fresh new desk calendars. There is opportunity for change that bubbles up this time of year, but which is often followed quickly by discouragement and disappointment. Because – let’s be honest here – change is hard. For […]

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