Many employers are grappling with the question – should I ask employees to use personal platforms for promoting the business.

At Spread Your Word Marketing Group, we believe that if you have employees who have bought in to the culture of the organization, and who are career professionals who love what they do, chances are the promotion across any platform will occur naturally. …anything less than an authentic endorsement will be ‘smelled’ for being the spin that it is.

Marketers from around the LinkedIn community chimed in, and here’s what they had to say. What do you think?