Spread Your Word is committed to helping entrepreneurs, small businesses, and associations optimize marketing tools and platforms to increase visibility, drive traffic, capture leads, and create customers and communities of fans.
Our formula is simple:
1. Craft a message that resonates and connects with your target market.
2. Find your audience, your target customer, your potential raving fan.
3. Spread your word using effective online and offline marketing tactics
We accomplish these objectives by applying the latest tools and know-how on behalf of your business.
Our philosophy is:
Uncover and implement the quick win - Taking action quickly on online marketing platforms will produce results (leads and customers) more quickly and give you greater competitive advantage. Your website is often your prospect’s first interaction with you… what impression is it leaving?
Begin at the beginning – Although there are likely many options to pursue, very few businesses can afford to do it all. We will identify and prioritize our recommendations and build in activities and tactics incrementally. This phased or staggered implementation strategy helps keep costs under control, and allows you to ramp your activities up or down at your discretion.
Tie it all together - Every marketing tactic has a unique purpose and role to play, and by integrating all of your marketing activities – website, email marketing, telemarketing, direct mail, events, advertising, etc. – you build momentum and increase your visibility. We will work to get you ‘top of mind’ in your market, and make sure you stay there!
Keep it simple – Marketing isn’t rocket science, but it can be overwhelming. We can plan, execute and manage your entire online and offline marketing program for you; allowing your business to reap the benefits without spreading you and your staff too thin.