Honesty is the only policy!

The only acceptable answer to each one of these questions is the truth, the whole truth and nothing but the truth. This is not the time for good intentions, regrets or recriminations. As you read each question, choose where you fit along the scale of 1 – 10.



My business does not have a documented strategic marketing plan to reach my ideal clients.
My business has a well-documented strategic marketing plan to reach my ideal clients.
I am not clear and specific about what success looks like in my business.
I am very clear and specific about what success looks like in my business.
My team does not recognize how their efforts and actions impact the success of the business.
My team recognizes how their efforts and actions impact the success of the business.
I have trouble explaining what makes my business different from my competition.
I can easily explain what makes my business different from my competition.
I have no idea who my ideal client is, or where to find more of them.
I know exactly who my ideal client is, and how to reach them.
I do not have consistent marketing initiatives that will produce meaningful and sustainable results.
I have consistent marketing initiatives that produce meaningful and sustainable results.
Effective marketing initiatives are not being implemented because I do not have time.
Effective marketing initiatives are being implemented because I make time.
My website does not effectively showcase my business and does not connect with my ideal client.
My website perfectly showcases what my business is, with messages that connect with my ideal client.
I am not confident that the money that I spend on marketing is working.
I am confident that the money I invest in marketing is working perfectly.
I do not know if my marketing efforts are supporting my plans for growth and success in my business.
I know that my marketing efforts are supporting my plans for growth and success in my business.






 






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