Tell me what they want, what they really, really want!

Mining customer data for results. How do I get new customers? I cannot begin to tell you how many conversations I have had at networking events that begin with that one question. Don’t get me wrong, I completely understand where local and small business owners are...

The Silver Bullet is not a Marketing Strategy

Wouldn’t it be great if there was such a thing as a ‘silver bullet’. No, I don’t mean that tasty, thirst-quenching beverage in the silver can, I mean a REAL silver bullet. That one single idea, action, item that could magically (and mysteriously) make everything in...