The State of Small Business Marketing in 2021

The State of Small Business Marketing in 2021

Your marketing strategy was likely derailed in 2020. Your small business had to pivot. In 2020, we saw the professional services, and overall small business, marketing landscape change. Some of what you used to rely on for generating leads and building brand lift is...

How to Position Yourself as an Expert

One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t...

How to Know If You’re Making an Impact

  One of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living...

Do you shine online?

Day in and day out, technology continues to change the way we live our lives. Laptops, tablets and smart phones have effectively made communicating online the norm, and this has changed the way we plan our days, organize our lives, and do business. For many, their...

Are you stuck in a rut?

Are you stuck in a ‘new client’ rut? I am approached every day, by individuals and businesses trying to attract a steady stream of new prospects to their product/business/service. They ask me all kinds of questions, like: “Do you think networking is a good idea for...