Wouldn’t it be great if there was such a thing as a ‘silver bullet’. No, I don’t mean that tasty, thirst-quenching beverage in the silver can, I mean a REAL silver bullet. That one single idea, action, item that could magically (and mysteriously) make everything in life and business all right? I know I would love one… one of each, actually.

As business owners, we often fall prey to what I like to call ‘bright shiny tactic syndrome’ or BSTS for short. Suffers of BSTS tend to exhibit a certainty at the latest social media platform, or promotional give-away item is going to be THE thing because “everyone is using it”, or because “[insert marketing guru name here] says this is a game changer”.

The essential problem with BSTS is that there is no SINGLE silver bullet marketing tactic that will help your business… only hard work and persistence can do that. The good news is that there are over 300 tactics that you can try to make positive changes in your business, you just need to know which ones work best for your situation. Some tactics are immediate ‘quick wins’ that can be implemented immediately, others require some planning and implementation, but in the end there are a myriad of solutions that could work for you.

If you are really looking for a quick win for you business, stop looking for more marketing ‘things’ to do, and start looking for strategic ways to do less. Unless you can point back to measurable results from your activities, I challenge you to consider dropping some.

What marketing activity are you going to let go of? What’s really working for you, and why?