The State of Small Business Marketing in 2021

The State of Small Business Marketing in 2021

Your marketing strategy was likely derailed in 2020. Your small business had to pivot. In 2020, we saw the professional services, and overall small business, marketing landscape change. Some of what you used to rely on for generating leads and building brand lift is...

How to Position Yourself as an Expert

One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t...

How to Know If You’re Making an Impact

  One of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living...

How to Create Impact with Short Blog Posts

You may have heard that longer blog posts are better than shorter blog posts. But, nothing could be further from the truth – provided you know how to make an impact with a short blog post. After all, it’s the content that matters most, not the length. Short blog...

Creating Content for Your Blog

When you create a blog about any topic or niche, the first thing you’ll need is an abundance of content. You’ll need copy for each page of your blog such as the about page and other pages of the blog. You also need blog posts to keep content and newly updated...