How to Identify your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on...

Why You Need a Marketing Plan for Your Business

A marketing plan is actually part of a business plan. It informs you how you’ll get the word out about your business to your audience. You don’t have to write a huge book about the marketing plan, but you do need to write out something to help you with marketing....

Leveraging Community Events for Business

The 2015 Toronto Pan Am Games wrapped up this weekend with the Parapan Am Games set to begin on August 7th. With several locations throughout the Durham Region being host to some of the Games, local businesses have the opportunity to leverage the events within their...

What makes a Compelling Success Story?

  When you are looking for a compelling success story, it makes sense to focus in on enthusiastic clients who have had terrific experiences with you. They tend to be open and free with their praise, and willingly share their story with you. However, it can also...

How do I get the RIGHT Testimonials?

We often get asked “how do I secure testimonials and references from our clients?” Testimonials are a great way to showcase your authority within your industry, as well as showing how great your past clients think you are at delivering your product or...

FITC – a must attend Technology Conference.

As FITC wrapped up its 14th year, Spread Your Word Marketing Group has already marked our calendar for next year’s event. Briefly, because it would be impossible to describe this event in only a couple of sentences, FITC Toronto 2015 is a three-day professional...

Rogers Daytime – How do you Show up Online?

Often we hear people talk about the online world as a mysterious place that they are utilizing for themselves and their businesses, but perhaps not the best that they should or could be. Showing up online is critical. It is the very first place that someone that is...

Is your Marketing STICKy?

Last Thursday afternoon, I attended a workshop on the foundational elements of marketing presented by Andrea Kennedy at CORE21, in Oshawa. Through intent interest, questions and comments, it was clear the audience was engaged and walked away with a list of actionable...