by Andrea
Mining customer data for results. How do I get new customers? I cannot begin to tell you how many conversations I have had at networking events that begin with that one question. Donât get me wrong, I completely understand where local and small business owners are...
by Andrea
How to stand out in a competitive market. Online and off, competition is fierce. Consumers have never had more choice, and they are holding onto their money more carefully than ever. In order to thrive in this highly competitive market itâs important to pay...
by Andrea
“When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks.” Rachel Sprung, Hubspot I know we have talked branding before, but I just came across an article by the fine folks at...
by Andrea
Summer holidays, Christmas, New Years, March Break… the list of potential holidays goes on and on. But if you are like many (dare I say, most?) owners, the thought of these holidays is more likely to make you break out in a cold sweat than elicit thoughts of fun...
by Andrea
Why Email Marketing Is Still a Top Business Tool Now that social media like Twitter and Facebook have begun to dominate internet users’ attention, is email marketing still an important business tool? The answer is yes – a resounding yes. In fact, email may...
by Andrea
Connecting to your customers by standing up and out In this era of a global economy, internet marketplaces, and free shipping, it is harder than ever to stand out in the crowd. But take heart there is a way that you and your business can get noticed… I call it...
by Andrea
Title: Biz Comm at MDC/UOITLocation: UOIT, OshawaLink out: Click hereDescription: Join me for a one-day course at the fabulous Management Development Centre at UOIT. We will be discussing business communications, working on the essential skills you need to communicate...
by Andrea
Title: JCI NetworkingLocation: Whitby Municipal BuildingLink out: Click hereDescription: Join me as I share with the members of the Whitby JCI some of my best tips for developing a STICK marketing plan that will make you the “TALK of YOUR town”.Start Time:...
by Andrea
Reach out and touch someone Owning and operating a small business is a daunting task, and one that often sees the owner/operator working long days, and sometimes nights, just keeping the business going. But while working in isolation might be keeping the lights on...
by Andrea
Helping people who help people If you have spend any time at all on my website, or if you have ever met me, I hope that you have picked up on my biz/life mantra, which is help people, who help people, help more people. Well, to that end I am beyond excited to be...
