How to Position Yourself as an Expert

One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t worry if you’re not there yet; you can […]

For a Successful Business Have a Clear Plan

  When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you start a business. […]

The Importance of Being Mobile-Friendly

Your business can be a brick and mortar store and still find benefits in being online and mobile-friendly. Any advantage you can build in your industry can help you grow your company. Choosing to create a mobile-friendly website will not only help your company in the Google search engine, but will also draw attention to […]

Our Community Celebrates… does yours?

With an all-star cast of local, national and international celebrities and personalities on hand, the Spark Centre literally rocked downtown Oshawa on June 25th with the Ignite Finale 2013. This gala evening was organized to celebrate homegrown entrepreneurship and success. With the help of Timothy Ferriss, author of the famed The 4-Hour Work Week and […]

Dealing with business overwhelm

Posted by on Feb 19, 2013 in Marketing in Whitby, Planning, Uncategorized | No Comments

Spread too thin? Being a business owner has its ups and its downs. Along with the freedom and enjoyment that comes from steering your own ship and not reporting to “the Man”, comes an incredible amount of responsibility. If, by chance, you are also the head of your household and you have the perfect recipe […]


Posted by on Dec 31, 2012 in Marketing in Whitby, Uncategorized | No Comments

It is 2013 tomorrow, and I want to ask you a couple of questions: What big plans do you have for your business this year? Who are you going to start speaking to and connecting with to put your plans into action? What is the ONE action you are going to take in January that […]

Spread Your Word in the community

Helping people who help people If you have spend any time at all on my website, or if you have ever met me, I hope that you have picked up on my biz/life mantra, which is help people, who help people, help more people. Well, to that end I am beyond excited to be partnering […]

Experience is the best teacher

I recently attended a small business marketing event put on by my local Chamber of Commerce, and was even fortunate enough to be asked to sit in on the panel discussion that took place after the keynote speaker. What struck me as so encouraging about the situation was how open and honest everyone in the […]

Marketing Toolkit – B is for Brand

B is for Brand. What’s in a brand? It is difficult to choose one key marketing tool for the letter B because there really are so many… blogging, bounce-rates, just to name a few. However in the grand scheme of things, if I have to choose just one ‘B’ tool that you must have it has […]

The Silver Bullet is not a Marketing Strategy

Posted by on May 19, 2011 in Durham Marketing, Marketing in Whitby | No Comments

Wouldn’t it be great if there was such a thing as a ‘silver bullet’. No, I don’t mean that tasty, thirst-quenching beverage in the silver can, I mean a REAL silver bullet. That one single idea, action, item that could magically (and mysteriously) make everything in life and business all right? I know I would […]

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