Developing a Content Marketing Mindset

Posted by on Mar 7, 2017 in Uncategorized | No Comments

Today, marketing really is all about online content. It doesn’t matter what type of business you have, marketing online is going to be more lucrative than marketing offline. Most people don’t run to the phone book anymore when looking for a business. Instead, they look for a business online. And then in addition to that, […]

Why You Need a Marketing Plan for Your Business

Posted by on Jan 24, 2017 in Uncategorized | No Comments

A marketing plan is actually part of a business plan. It informs you how you’ll get the word out about your business to your audience. You don’t have to write a huge book about the marketing plan, but you do need to write out something to help you with marketing. Don’t move forward without a […]

Our Community Celebrates… does yours?

With an all-star cast of local, national and international celebrities and personalities on hand, the Spark Centre literally rocked downtown Oshawa on June 25th with the Ignite Finale 2013. This gala evening was organized to celebrate homegrown entrepreneurship and success. With the help of Timothy Ferriss, author of the famed The 4-Hour Work Week and […]

Do you shine online?

Day in and day out, technology continues to change the way we live our lives. Laptops, tablets and smart phones have effectively made communicating online the norm, and this has changed the way we plan our days, organize our lives, and do business. For many, their phone is the last thing they put down at […]

Decisions, decisions…

Posted by on Apr 11, 2013 in Uncategorized | No Comments

April Showers bring… Indecision? Is it, or isn’t it? Is Spring finally here, or is Winter going to keep holding on? Is it time to move forward and try something new, or is it better (read: ‘safer’) to stay where I am? I know that I often feel bombarded by the number of decisions that […]

Did you Connect.Women?

I spent a truly phenomenal afternoon on March 19th in the company of some of the best and brightest business minds and hearts in the Region. The Connect.Women event organized and hosted by the Whitby Chamber of Commerce was a first-class professional and personal development event that rivals anything I have attended anywhere else. Beyond […]

Dealing with business overwhelm

Posted by on Feb 19, 2013 in Marketing in Whitby, Planning, Uncategorized | No Comments

Spread too thin? Being a business owner has its ups and its downs. Along with the freedom and enjoyment that comes from steering your own ship and not reporting to “the Man”, comes an incredible amount of responsibility. If, by chance, you are also the head of your household and you have the perfect recipe […]

Love the One you are With!

Posted by on Feb 4, 2013 in Uncategorized | No Comments

Where is the Love? February is Love Month, and I have a question for you. Are you showing the love? No… I am not talking about loving your sweetheart, or showering your kids with affection, I am talking about your clients. And not the crazy stuff you do to attract new clients, but rather the […]

Your business is not the Field of Dreams

Posted by on Jan 15, 2013 in Uncategorized | No Comments

“If you build it they will come” is great in theory (and makes for a killer sound bite), but does NOT work in practice.  New business owners often launch their business with a predefined idea of what they want to provide, and they do so without asking questions or understanding where their customers are coming […]


Posted by on Dec 31, 2012 in Marketing in Whitby, Uncategorized | No Comments

It is 2013 tomorrow, and I want to ask you a couple of questions: What big plans do you have for your business this year? Who are you going to start speaking to and connecting with to put your plans into action? What is the ONE action you are going to take in January that […]

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