by Amy Breedon
Your marketing strategy was likely derailed in 2020. Your small business had to pivot. In 2020, we saw the professional services, and overall small business, marketing landscape change. Some of what you used to rely on for generating leads and building brand lift is...
by Amy Breedon
One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So, don’t...
by Amy Breedon
One of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living...
by Amy Breedon
You may have heard that longer blog posts are better than shorter blog posts. But, nothing could be further from the truth – provided you know how to make an impact with a short blog post. After all, it’s the content that matters most, not the length. Short blog...
by Amy Breedon
When you create a blog about any topic or niche, the first thing you’ll need is an abundance of content. You’ll need copy for each page of your blog such as the about page and other pages of the blog. You also need blog posts to keep content and newly updated...
by Amy Breedon
When you go on a trip, typically you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. The same thing should be done when you...
