Marketing your Business Offline

Many people who own small businesses, especially home businesses, don’t realize that you can still market your business offline and not just online. There are many ways to market your business offline that are very effective.     Try Unconventional Marketing...

The Importance of Being Mobile-Friendly

Your business can be a brick and mortar store and still find benefits in being online and mobile-friendly. Any advantage you can build in your industry can help you grow your company. Choosing to create a mobile-friendly website will not only help your company in the...

Developing a Content Marketing Mindset

Today, marketing really is all about online content. It doesn’t matter what type of business you have, marketing online is going to be more lucrative than marketing offline. Most people don’t run to the phone book anymore when looking for a business. Instead, they...

Using Content to Strengthen Your Community Relationships

  The key thing about community relationships is that the more you communicate with them in a useful, honest, and direct manner, the more trust you will build. And the more trust that you build, the larger the community will become. The people in your community...

How to Identify your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on...